10
THE DEEPFAKE BITCOIN TRAP
Martin Lewis remains one of the most trusted and recognizable voices in British personal finance, making him a prime target for fraudsters. Scammers frequently hijack his name, face, and even his voice in fake ads and deepfake schemes, luring the public with promises of rapid returns, risk-free investments, and “exclusive” financial shortcuts.
Advertisement
These scams are alarmingly convincing. In one high-profile case, fraudsters generated a deepfake video of Lewis alongside Elon Musk to push a fake Bitcoin platform. Victims were tricked out of life-changing sums, prompting Lewis to brand the scams “sickening” and warn that they are actively ruining lives.
